Domain Names

So, what actually is a domain name? And why do you really need one?

A domain name is the location of your website on the Internet. Your domain name will be what you become known by online so it's very important to register the right one!

It also shows that your serious and run a professional business. You must display your domain for all your email accounts and your web site on all your stationary. Without this professional image, people will wonder how professional you are. The worst thing for your business is show your email address as the one with your ISP something like johnsmith@ozemail.com.au or sarahjones@bigpond.com

This does 2 things. It promotes the ISP’s business, instead of your own. And it shows your lack of sophistication as a business.

With a domain only costing $16.50 you’ve got no excuse not to set one up and tell everyone about it.

Apart from getting the right words in your domain, what about the extension? Do you go for a global .com or a local country domain, such as a .com.au? or perhaps even something more exotic, such as a .biz or .info?

When you think about the idea of using a domain name as a brand - it all depends on how seriously you are taking your business to how far you will take the ownership of the brand and the domain.

Find out about trademarking your brand, where you can do it and a great resource from the Australian Government – IP Australia that tells you everything you know – and save $145 off the purchase price!